ADDITIONAL RESOURCES
• Grovo — Watch free, short training videos on LinkedIn (and other popular
websites) at http://goo.gl/nKuXw.
• Official LinkedIn Learning Center — Read tutorials for small businesses,
new users, and more at http://goo.gl/lwcUN.
• LinkedIn Answers — LinkedIn users ask and answer questions about using
LinkedIn at http://goo.gl/Ecyvd.
• CCIM Institute's LinkedIn company page — Get industry and Institute news
at http://goo.gl/ehfQG.
"It's a give and take," says Daniel G.
Zelonker, CCIM, broker associate at Mizrach
Realty Associates in Miami. "Write back when
you read a positive article from someone else
and be informative. Make sure readers learn
something they did not know before."
View Profiles Anonymously
By default, LinkedIn users can see the
names of other users who have viewed their
profle. Tis feature is useful when networking but less so when researching prospective
clients or the competition. To browse anon-
ymously while logged in, go to the account
settings page and click "Select what others
see when you've viewed their profle," then
select "be totally anonymous."
Use Social Dashboards
Social media dashboards consolidate
diferent social media platforms, giving
users one place to view and update multiple accounts. HootSuite, a popular dashboard used for Twitter and Facebook, also
integrates with LinkedIn. Te dashboard
allows users to update their LinkedIn com-
pany pages and personal prof les, follow
activity from their network, and participate in LinkedIn group discussions.
Customize the News
LinkedIn Today, the site's socially aggregated news section, delivers industryspecifc content that can be accessed by
clicking "News" on the main menu. Stories shared by the users' connections and
uploaded by subscribed sources such as the
Wall Street Journal and CNBC appear at
the top of the news feed.
Find Your Next Hire
CCIM members can use the CCIM network
and CCIM Career Center to fnd qualifed
candidates for open positions. LinkedIn ofers
a way to broaden the search. Users can post
job openings directly from their company
page. Postings are geographically targeted,
and rates start at $295 for a 30-day posting.
Dennis LaMantia is interactive marketing manager at the CCIM Institute.
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January | February | 2013
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