Commercial Investment Real Estate

NOV-DEC 2013

Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.

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Hang out with CCIM: Add the Institute to your Google+ circles. groups, Google+ communities can be used to engage with others, build brand awareness, and showcase your expertise. For example, the Llenrock Group, a real estate advisory and investment banking frm, created the Commercial Real Estate Finance community on Google+. This group encourages discussion and networking among professionals in the commercial real estate fnance sector. Llenrock Group's participation in the community, which has more than 100 members, positions the company as a leader in the industry. Using communities and discussions for information mining also can be helpful when compiling business development research. Tere are a number of existing communities related to the commercial real estate market and investing on Google+. Hangouts One of the coolest Google+ features, Hangouts ofers great marketing and collaboration options via video chat. Hangouts can support video calls with up to 10 people, and the calls can be broadcast to a much larger audience with Google+ Hangouts on Air. Videos can also be saved to your YouTube account for further use. In addition, you can create a platform in which to discuss the commercial real estate market or host meetings with employees or colleagues. Many companies use Hangouts to ofer free webinars to current and potential clients. These webinars can highlight your services and expertise while creating content that can be posted on Google+, your website, and YouTube, which happens to be the second most popular search engine. Te Hangouts feature truly diferentiates Google+ from other social media platforms and underscores how the platform can be used creatively for internal collaboration and external marketing eforts. Despite these features, many companies are still overlooking Google+. And that's another great reason to use it. By taking advantage of this opening in your market, you can help to diferentiate yourself, like the management company with two Virginia multifamily properties. It was the frst in those markets to link Google+ to its property websites, and it's noticed a signifcant increase in leads originating from online searches. By standing apart online, it's been able to get more potential tenants in the door. Mike C. Gray and Andrew K. Ryan are cofounders and partners with Commonwealth Partnerships, a marketing and consulting firm specializing in the real estate industry. Contact them at mgray@cpgroupllc.com and akryan@ cpgroupllc.com. It doesn't get any better than this... ® right? To learn more about the NEXT GENERATION, see our ad on the inside back cover. CCIM.com November | December | 2013 21

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