Commercial Investment Real Estate

MAR-APR 2015

Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.

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39 March | April | 2015 CCIM.com SMARTER BUILDINGS STRATEGIES LEASES RECORDS ANALYTICS RENT COMPLEX COMPARABLES TENANTS What does it mean for corporate commercial real estate users ? BIG DATA DATABASES SMARTER BUILDINGS SQUARE FOOTAGE STRATEGIES NETWORK TOOLS TOOLS by David Kollmorgen L ong before brokers, investors, and other commercial real estate professionals embraced smartphones and tablets, commercial real estate was a data-driven business, even if many of us didn't realize it. Successful professionals in our industry have always been masterful networkers and information-gatherers, with encyclopedic knowledge of market conditions. Today, this mastery of data and analytics has earned a place of even greater importance and is becoming the tool of choice for gaining a competitive edge. What's Fueling the Data Fire? Technological advances have increased the capacity — and lowered the cost — of data and analytics platforms that enable quick data aggregation and new ways to create real-time analyses and scenar- ios for commercial real estate decisions. Advanced Web platforms, cloud computing, and new storage technologies are speeding up the data and analytics evolution, making it cheaper and faster than ever before to acquire and interpret the data. And it's not just numbers, anymore. Today's business intelligence RECORDS

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