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March | April | 2015 CCIM.com
SMARTER BUILDINGS
STRATEGIES
LEASES
RECORDS
ANALYTICS
RENT
COMPLEX COMPARABLES
TENANTS
What does it mean for corporate
commercial real estate users ?
BIG
DATA
DATABASES
SMARTER
BUILDINGS
SQUARE
FOOTAGE
STRATEGIES
NETWORK
TOOLS
TOOLS
by David Kollmorgen
L
ong before brokers, investors, and other commercial real
estate professionals embraced smartphones and tablets,
commercial real estate was a data-driven business, even
if many of us didn't realize it. Successful professionals in
our industry have always been masterful networkers and
information-gatherers, with encyclopedic knowledge of
market conditions. Today, this mastery of data and analytics has
earned a place of even greater importance and is becoming the tool
of choice for gaining a competitive edge.
What's Fueling the Data Fire?
Technological advances have increased the capacity — and lowered
the cost — of data and analytics platforms that enable quick data
aggregation and new ways to create real-time analyses and scenar-
ios for commercial real estate decisions. Advanced Web platforms,
cloud computing, and new storage technologies are speeding up the
data and analytics evolution, making it cheaper and faster than ever
before to acquire and interpret the data.
And it's not just numbers, anymore. Today's business intelligence
RECORDS