Commercial Investment Real Estate

MAY-JUN 2012

Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.

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BUYERS Time for an Update T e inP to c e iinPuulse smartwatch links to Android or BlackBerry phones, allows users to cheeck m ssages, download apps, and customize clock faces. An included soſt waare development kit and developer community forums make creating apps f r the device simple. T e watch is waterproof and its battery lasts 24 hoours w to h ck me so w re d apps for t h For more i s while connected. T e plain metal version is $149; in all-black it is $199. For more nformation, visit www.getinpulse.com or call (888) 224-5820. Sync Managing Social Media Social Media for Real Estate Manag- ers, the Institute of Real Estate Man- agement's new ebook, provides tips for making connections, building a brand, and growing a business in the digital age. Setting up basic Facebook and Twitter accounts, marketing your pages, and measuring social media through advanced metrics are all cov- ered. T e publication is free to IREM members and $5.99 for nonmembers. For more information, visit www. irembooks.org or call (800) 837-0706, ext. 4650. At Your Fingertips With its touchscreen-style respon- siveness, Logitech's Touch Mouse M600 provides controlled scroll- ing with variable speeds. The wireless mouse's buttons can be reassigned to accommodate leſt - or right-handed users, and an integrated receiver connects up to six compatible mice and keyboards in one USB port. T e device costs $69.99. For more information, visit www.logitech.com or call (800) 231-7717. Sync Every Th ery Thoughtoug T e Evernote app stores text, Web clips, fi les, and images in "notes" and syncs them among computers and mobile devices. Notes can be sorted into searchable, shareable notebooks. T e basic service is free; users can upgrade to Evernote Premium, which provides more capacity and sharing options, for $5 per month or $45 per year. For more information, visit www.evernote.com. GUIDE Get Into the CRE Game Tiny Tower, Apple's 2011 iPhone Game of the Year, allows players to build multistory mixed- use buildings and fi ll them with retailers, apartments, and simulated occupants known as "bitizens." Aspiring landlords can add and decorate fl oors, collect rent from tenants, and upgrade elevators. And a real estate agent "VIP" bitizen might occasionally visit and lease all vacant units on a fl oor. The app is free from the iTunes store. For more information, visit http://j.mp/H9J5y5. CCIM.com May | June | 2012 45

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