Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.
Issue link: http://cire.epubxp.com/i/847000
COMMERCIAL INVESTMENT REAL ESTATE 2 July | August 2017 Brand Recognition C onstantly promoting and strengthening the CCIM brand nationally and globally gives members dynamic opportunities to fi nd new clients and close more deals. Throughout 2017, a new branding campaign focusing on the power of the pin has launched on CCIM.com, in marketing materials and publications, on the exhibit circuit, and via online videos. As part of this change, the CCIM website now showcases professional photography of its actual mem- bers. Using extensive video footage of CCIM and industry leaders captured at the Midyear Governance Meetings, April 1–5, the Institute is creating multiple videos to enhance brand awareness for YouTube and other online venues. Globally, CCIM Institute promoted its dis- tinctive identity at ICSC RECon in Las Vegas, May 22–24. CCIM designees booked more than 288 tables to meet with their clients at the Institute's 2,400-square-foot exhibit booth. As part of our strategic global initiatives, strengthening the CCIM brand reinvigorates business opportunities for members beyond U.S. borders. Both established and emerging interna- tional markets recognize CCIM training has become the global language for commercial real estate. A rigorous European market exists for enhanced commercial real estate education to supplement what the Royal Institution of Chartered Surveyors is delivering. Finally, I urge you to join us Oct. 15–16 for this year's CCIM Global Conference 2017 in Toronto at the Westin Harbour Castle Toronto. The conference will feature keynote speaker Donald Trump Jr. addressing international real estate opportuni- ties, along with interactive sessions designed to assist members in staying ahead in the industry. Expected to draw more than 500 participants, those attending can cultivate even more connections and referral opportunities. As we celebrate our golden anniversary, we will continue to forge strategic partnerships to create lasting relationships, enhancing the products and services for our members. PRESIDENT'S D ES K Robin L. Webb, CCIM 2017 CCIM Institute President rwebb@realvest.com As a CCIM Institute Member, you have 13,000 commercial real estate professionals at your fingertips who can help you: Build business relationships Promote your expertise Close more transactions As a CCIM Designee, you can Increase your business. CCIM Designees average 42% more transactions than the typical brokerage specialist. Benefit from CCIM Institute's National Designation Promotion Campaign. The CCIM designation is continuously promoted to top-level industry executives at local and national events, such as RealShare conferences – a platform for connecting with influential professionals who hire CCIMs. Top CCIM Member Benefits STDB.com – access to Esri-powered demographics and mapping tools Ward Center for Real Estate Studies – discounted education and professional development programs CCIM DealShare – members-only property marketing platform CCIM Connect – private social media platform FindaCCIM.com – online member directory All of my clients know that I am a CCIM and how it benefits them. They see the level of sophistication and the quality of the information that I provide, and that keeps them coming back to me for repeat business. – Nick Miner, CCIM " "