CCIM.COM
January | February 2018 13
commercial buildings in West L.A. and if I can ever help you or
someone else, let me know.'
CIRE: How do you keep up with marketing trends?
Macker: I study my competitors; I like to see what they're
doing. But I also look at residential agents. In their marketing,
they're often ahead of the commercial side. They're the first ones
who did drones and virtual tours. So I'm always monitoring what
they're doing, and I've implemented some of the things they do.
For example, I've used drones.
CIRE: What do you see ahead for the Los Angeles market?
Macker: We've had a nice run in the marketplace. Histori-
cally, the market changes every decade. The last time the market
dipped was 2007–2008, and there's perception out there that it
could happen. However, no signs indicate this will occur.
There are some things that are out of our control — weather
or an earthquake — that would change things. But we have a
lot going for us.
We have a really good job market; we're the entertainment
capital of the world. We also have a shortage of available prop-
erties for office space, and I don't think we're over-retailed, so
our market is in good shape. Interest rates might climb, but it's
unclear whether that will have an effect.
CIRE: What advice would you give to real estate
professionals working in a competitive market?
Macker: I'm always encouraging people to keep your head in,
work hard, don't overlook opportunities, and always try do the
best for your client. Keep your client first.
If you don't have a client, make sure that you're doing every-
thing you can to make those connections. Make sure you're meet-
ing people who are influencers, owners of commercial real estate,
or people who own companies — and make sure they know
what you do.
CIRE: How has the CCIM designation helped you?
Macker: A lot of times when you're meeting with someone,
you have to think on your feet. People want answers as quickly
as possible. If you're fumbling around or you tell them you have
to get back to them, that may be the difference between getting
the business and not getting the business.
Sarah Hoban is a freelance writer in the Chicago metro area.
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