Commercial Investment Real Estate

JUL-AUG 2016

Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.

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July | August | 2016 Commercial Investment Real Estate Salesforce. We have been using this for over fi ve years and have spent the time custom- izing for our own use." Cloud-based ClientLook is another CRM that receives praise from CCIM members on CCIM Connect, the members-only com- munication platform. "I spent a few years looking for a CRM that would work for an individual commercial professional," wrote Charles "Chuck" Martin, CCIM, with Realty One Group in Las Vegas. "Salesforce, Act, and Top Producer were either cost prohibitive for an individual shop or required numerous or expensive modifi cations. I fi nally found ClientLook, which is priced right, seam- lessly syncs with my Android, provides email tracking, and is created specifi cally for com- mercial real estate professionals." CCIMs on CCIM Connect also suggested RealNex — which provides a suite of inte- grated tools including REIWise and REA. CCIM Connect is a great place to research CRM programs, says Robin Eschlimann, CCIM, of Eschliman Commercial Real Estate, Lincoln Neb. "CCIM Connect's Open Forum has a search box on the upper right- hand corner. Type in CRM you will fi nd this topic is discussed every couple of months. You can get a pretty good sense of the diff er- ences by reviewing previous posts." Improving Productivity CCIMs touted a variety of handy apps that they rely on every day to boost their produc- tivity or just make life easier. Evernote was cited most frequently. "Evernote is a cloud-based fi ling cabinet, which is great for collecting notes, busi- ness cards, and ideas for properties," says Jonathan Epstein, CCIM, of Berger Epstein Associates in Bethlehem, Pa. "I use it to store designs, fi nishes, fl oorplans, tenant ideas, prospects, and images. It's easy to search, categorize, and share." A not her favor ite of Epstei n's is followupthen.com. "It's a great automated follow-up device if you're trying to achieve a 'zero' inbox. You create, forward, or reply to messages using a syntax like '2weeks@ followupthen.com' for the reminder to come exactly then." A big part of improving productivity for transactional brokers and agents is captur- ing documents and signatures while on the move. Jelena Butler, CCIM, director/broker of SB Commercial Services in Ooltewah, Tenn., relies on Genius Scan, a scanner app that saves documents as PDFs or JPEGs. "It allows me to photograph a contract page by page," she says. "Within seconds I can assemble documents, convert them to PDFs, and email all within Genius Scan." Going Hyperlocal e buzzword of the day, hyperlocal basi- cally refers to what's going on in your own backyard. In general, real estate has always been hyperlocal, but maintaining your property type expertise in a specifi c geo- graphic market may be more necessary than ever as retail, industrial, and other indus- tries use data analysis to pinpoint locations of new stores or distribution centers. To help him stay up-to-date in his Miami market, Danny Zelonker, CCIM, SIOR, relies on REConsole and Gridics Zonar for local property info. "Instead of digging through endless sites of data to fi gure out what is important to each property, owner, and market," Zelonker says, "I type in an address, and REConsole pro- vides all of its similar properties, comparable sales, and current and planned construction in that property's market." is automated real estate research program is beta test- ing in South Florida, but expects to expand throughout the U.S. by the end of the year, according to GlobeSt.com. Focusing on the hyperlocal only increases the edge that CCIMs have in their markets. Educated commercial real estate profession- als who know best practices and have access to the most information about their market will succeed — with or without the latest tech gadgets. Sara Drummond is former executive editor of Commercial Investment Real Estate magazine. "Room scan pro is a real convenience and magically accurate." — Hal Alpert, CCIM For More Information, Please Contact: Jay Olshonsky, President +1 212 405 2500 jolshonsky@naiglobal.com naiglobal.com Tweet @NAIGlobal AT YOUR SERVICE NAI GLOBAL OFFERS THE FULL SPECTRUM OF COMMERCIAL REAL ESTATE SERVICES THROUGH 375+ OFFICES WITH MORE THAN 6,700 PROFESSIONALS WHO MANAGE MORE THAN 380 MILLION SQUARE FEET OF PROPERTY AROUND THE WORLD.

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