Commercial Investment Real Estate

JAN-FEB 2018

Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.

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COMMERCIAL INVESTMENT REAL ESTATE 14 January | February 2018 C ommercial real estate companies often boast that a strong workplace culture leads to an increase in pro- ductivity and top talent recruitment. Content with an average culture, many companies, however, get stuck in their desire to become great. Companies develop plans designed to drive their employees through company initiatives and events that ultimately fall short of the demands of today's workforce. For example, the move toward more open and flexible work areas recently has been implemented widely nationwide. Unfortunately, this creative workspace movement disregards the interest of those who desire or are accustomed to designated office spaces, which are not necessarily spaces with walls but more enclosed spaces. This is one sign that companies often are reactive rather than proactive. There is a need to be great, yet average seems to be the status quo. In an increasingly collaborative corporate environment, cul- ture is undoubtedly a driving force in the quest to be great, but how is that defined? When team members enjoy an atmo- sphere in which they know they are part of something with a purpose and vision, they work more confidently and effi- ciently, and deliver more success for the team, the company, and themselves. Furthermore, when employees are given opportunities and encouraged to advance, they feel valued. A company with a valued workforce, committed to both the company and their personal success, will attract similarly strong talent, as well as ensuring company loyalty. Broader Perspective The change in current workplace demands is due in large part to the increasing influence of millennials. However, many of the Adie Bush FINANCING FO C U S Cultivating Greatness How can a company turn an average culture into a great one? by Bruce Ford

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