Commercial Investment Real Estate is the magazine of the CCIM Institute, the leading provider of commercial real estate education. CIRE covers market trends, current developments, and business strategies within the commercial real estate field.
Issue link: http://cire.epubxp.com/i/923123
CCIM.COM January | February 2018 15 plans designed to attract millennials fall short in attracting and retaining more experienced talent. These differing preferences present an opportunity for lead- ership to develop a unique workplace community that reflects a company's culture, such as combining open workspaces with traditional office space elements and creating a comfortable mix for a diverse workforce. Phone rooms and small conference rooms also can form places for collaboration, while not impeding on personal workspace. In addition to cultivating a great culture through well- orchestrated team-building efforts to recruit and retain top per- formers, companies also can use the surrounding environment to align with the desired culture. For instance, a company that wishes to encourage a playful, collaborative culture in which all ideas are welcome might select a location where staff can meet after work to socialize or even form a trivia team. Or a leader that wants to grow a strong corporate fitness program might choose an office with a fitness center or within walking distance of a park. To further enhance cultures that permeate from the inside out, commercial real estate professionals can help good companies use their real estate space to help them become great. Com- mercial developers offer properties and layouts that encourage companies to find the right location and environment for their culture to thrive. Owners and their representatives can offer curated environ- ments — for example, compatible tenant mixes, creative build- ing events, useful speakers, and attractive amenities — to draw businesses and give them a sense of community and belonging. When companies can integrate their office space to align with and support their desired culture, the company's culture becomes stronger, and employees are more loyal and productive. Commercial real estate organizations can effectively assist companies in all industries to promote their internal cultures through curated physical environments that increase satisfaction across all organizational levels, including millennials, executive leadership, and clients. When the desired culture of a company is closely aligned with the look and feel of the workplace, a clear company vision is presented to workers and clients. This is a powerful tool for talent recruitment, satisfaction, and retention. When employees understand the larger vision of a company and feel like integral members of a team, they will work to drive that company toward greatness. And who doesn't want to be great? Bruce Ford is president of the Southeast at Transwestern, based in Atlanta. Contact him at bruce.ford@transwestern.com. Maximize your tax savings while making the greatest charitable impact to the CCIM Foundation. Did you know? The tax benefits of transferring an appreciated stock to the CCIM Foundation could be substantial. If you own stocks with large unrealized gains in taxable accounts, there is a valuable tax strategy to consider. The tax planning benefits of donating appreciated shares of stock result in two tax benefits: The CCIM Foundation is a 501(c)(3) nonprofit organization. Please consult your tax adviser for more information regarding a stock donation. To find out how to quickly and easily make a stock donation to the CCIM Foundation visit www.ccimef.org/give-now.asp Deducting the amount of the charitable donation, and Avoiding the unrealized gains on the appreciated shares