and LinkedIn as well as blogs have made
it possible for CCIMs to become known
as market experts and thought leaders
faster than ever. Blogging is the best way
to produce great, valuable content that can
demonstrate your expertise. Te key to
building a loyal following is to add value
to your followers by engaging with them.
Te net result is when a buyer, investor,
or owner has a need, you are the top-ofmind, logical choice.
Jennifer Norbut is senior editor of Commercial Investment Real Estate. If you have a
story worth sharing in CCIM Q&A;, send it to
jnorbut@ccim.com.
Visit Barron's blog at www.bobarron.com.
Bo Barron, CCIM
across the U.S. in raising their productivity and becoming more proftable. Much of
what I've learned through the CCIM Institute is the foundation for what I have to
ofer them. My experience has also taught
me that top producers must systematically
prospect on a daily basis. A frequent mistake I see is brokers who prospect tenaciously early in their careers, close some
deals, and become well-known in their
markets. When business starts to come
to them, they stop prospecting. As we saw
in 2008 when the market tanked, those
brokers who weren't prospecting died on
the vine. But those who consistently prospected throughout the downturn have
continued to succeed. As the market is
rising, they have the opportunity to grab
market share and exponentially grow their
business.
CIRE: You have been a pioneer
with social media and successfully
leveraged online platforms to expand
your personal brand. What advice can
you offer to CCIMs who want to use
blogs and social media effectively for
business?
Barron: New media has changed the
game. T is is one of the reasons I was
attracted to SVNIC. As a brand, they value
and embrace new technologies; they don't
fght them. Kevin Maggiacomo, SVNIC's
president and chief executive ofcer, constantly pushes me to think beyond the
basic technologies and test out new ones
to see if we should be implementing them.
Social media platforms such as Twitter
CCIM.com
Congratulations to the
Newest CCIM Designees
Ashley Goodroe, CCIM
Lawrence E. Kuchefski, CCIM
Coldwell Banker Commercial
Lake Country
Eatonton, GA 31024
(706) 485-0124
agoodroe@cbcworldwide.com
Coldwell Banker Commercial
Devonshire Realty
Champaign, IL 61820
(217) 352-7712
lkuchesfki@cbcworldwide.com
Sean Glickman, CCIM
Ricky L. Read Jr., CCIM
Coldwell Banker Commercial
NRT
Maitland, FL 32751
(407) 571-5532
sglickman@cbcworldwide.com
Coldwell Banker Commercial
Read and Co.
Forest, VA 24551
(434) 455-2285 x101
rread1@cbcworldwide.com
David Hitchcock, CCIM
Coldwell Banker Commercial
Saunders Real Estate
Lakeland, FL 33801
(863) 648-1528
dhitchcock@cbcworldwide.com
Coldwell Banker Commercial® has the most CCIM designees
and candidates of any commercial real estate company!
cbcworldwide.com
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July | August | 2013
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