32
May | June | 2015
a
HOW
SOCIAL
ARE
YOU?
FACEBOOK, TWITTER, AND OTHER
PLATFORMS CAN HELP TELL YOUR
STORY AND BUILD CONNECTIONS.
by Sarah Hoban
"Almost 90 percent of my clients use social media," says
John Orr, CCIM, vice president of Colliers Retail Ser-
vices Group in Charleston, S.C. "If your clients all use
telephones to communicate and you use a pigeon to
carry letters, are you best serving your clients?"
Okay, maybe your clients aren't using social media.
(Of course, how would you know if you're not using it?)
Even if they're not, Orr says, you can bet your competi-
tion is tweeting, posting, blogging, and researching your
clients online. C.J.
Burton/Corbis